Purpose
🔗 Mr. Bao US 🔗. Mr. Bao US's brand identity combines traditional Chinese and South African cuisine with a fresh, modern look. As a Principal Brand Designer, I ensured the restaurant's whole brand and design matched the fine dining and fast-casual vibe. Blending the ocean-to-table freshness with a modern touch is our goal.
Mr. Bao US Restaurant
Timeline
6 months
2024
My Service
Brand Identity
Art Direction
Digital/Print
Website
Illustration/Mural Art
Color Selection
My Role
Principal Brand Designer
Credits
Interior Design Team: LiXiang Studio
Photographer: David Andro
Website Team: AM Branding
Others
Mr Bao Logo Design
In Mr. Bao's logo morphing design, “water” is an important design basis. Mr. Bao chose to use “water” and “Coin“ as a starting point for evolution and creation. While showing the relationship between Mr. Bao and “water”, it also makes the illustration stickers have a certain sense of beauty and story.
Others
Mr Bao Gift Box Design
Abalone and sea wave elements are incorporated to emphasize the association with Mr. Bao. The color palette is inspired by the South African flag, adding a vibrant and meaningful touch to the design.
Murals
Mr Bao Restaurant Murals
It took over a month to complete painting this one 24x12-foot wall and two walls (10x12-foot). The three mural sets draw ideas from the brand’s packaging illustrations, incorporating abalone and South African elements. The vibrant, bold colors reflect the restaurant’s lively and cheerful atmosphere, creating a visually striking and welcoming environment.