Purpose

🔗 Mr. Bao US 🔗. Mr. Bao US's brand identity combines traditional Chinese and South African cuisine with a fresh, modern look. As a Principal Brand Designer, I ensured the restaurant's whole brand and design matched the fine dining and fast-casual vibe. Blending the ocean-to-table freshness with a modern touch is our goal.

Mr. Bao US Restaurant

Timeline

  • 6 months

  • 2024

My Service

  • Brand Identity

  • Art Direction

  • Digital/Print

  • Website

  • Illustration/Mural Art

  • Color Selection

Credits

  • Interior Design Team: LiXiang Studio

  • Photographer: David Andro

  • Website Team: AM Branding

NYT Mr. Bao copy.png
Map.png
Mr bao 79 copy.jpg
Mr Bao 2.png
Mr Bao New Society.png
Mr. Bao 8.png
正面 菜单 copy.jpg
反面 菜单 copy.jpg

Others

Mr Bao Logo Design

In Mr. Bao's logo morphing design, “water” is an important design basis. Mr. Bao chose to use “water” and “Coin“ as a starting point for evolution and creation. While showing the relationship between Mr. Bao and “water”, it also makes the illustration stickers have a certain sense of beauty and story.

Others

Mr Bao Gift Box Design

Abalone and sea wave elements are incorporated to emphasize the association with Mr. Bao. The color palette is inspired by the South African flag, adding a vibrant and meaningful touch to the design.

Murals

Mr Bao Restaurant Murals

It took over a month to complete painting this one 24x12-foot wall and two walls (10x12-foot). The three mural sets draw ideas from the brand’s packaging illustrations, incorporating abalone and South African elements. The vibrant, bold colors reflect the restaurant’s lively and cheerful atmosphere, creating a visually striking and welcoming environment.